Start with softened cream cheese in your mixing bowl. Beat it until smooth and fluffy, so it mixes well with the other ingredients. A smooth base helps the roll feel creamy in every bite.
Add crumbled feta, chopped chives, and chopped dried cranberries to the bowl. Gently fold everything until well combined and evenly distributed, so no bite is bland or overloaded.
Lay out each tortilla flat and spread a quarter of the mixture evenly over its surface, leaving a small border at the edges to prevent overflow. Roll each tortilla firmly (but not too tight) into a log shape, sealing the edges as you go.
Wrap each roll tightly in plastic wrap so it holds shape. Chill them in the refrigerator for at least an hour (I often do two) until they firm up. Once chilled, unwrap and use a sharp serrated knife, slice into pinwheels of your preferred thickness and arrange them on a platter.