Start by combining all the marinade ingredients in a medium-sized mixing bowl. Add the chili powder, cumin, smoked paprika, oregano, cilantro, lime juice, brown sugar, olive oil, salt, and pepper. Whisk everything together until it forms a smooth, well-blended paste.
Place the chicken pieces in a resealable Ziploc bag or a shallow dish. Pour the marinade over the chicken, making sure every piece is fully coated. Seal the bag or cover the dish with cling film, then refrigerate for at least 30 minutes. For best results, marinate overnight to allow the flavors to penetrate deeply.
You can grill, bake, air-fry, or pan-fry the marinated chicken, depending on your preference. Each method delivers flavorful results:
Grilling: Preheat your grill to medium-high. Grill the chicken for 4-6 minutes on each side until the internal temperature reaches 165°F (74°C). 2) Baking: Preheat your oven to 425°F (220°C). Bake the chicken in an oven-safe dish for 15-25 minutes, depending on thickness. 3) Air Frying: Preheat your air fryer to 385°F (195°C). Arrange the chicken in a single layer and cook for 12-15 minutes, flipping halfway through. 4) Pan Frying: Heat a skillet over medium heat and cook the chicken for 5-7 minutes on each side until golden brown and thoroughly cooked.