I mix the pot roast seasoning (salt, peppers, cayenne, paprika, garlic powder, onion powder, cumin) thoroughly in a bowl. Then I rub that seasoning all over the beef chuck roast.
After that, I heat oil in my pot and sear the roast on all sides until golden brown; this builds flavor and texture before the slow cooking, perfect for hearty lunch recipes you can prep ahead.
Once the roast is seared, I remove it and stir in all-purpose flour to make a roux, cooking until it reaches a peanut butter brown color. Then I add chopped onion, celery, some more seasoning, garlic, and bay leaves.
I pour in beef stock and Worcestershire sauce, stir everything up and bring the mixture to a boil to get that flavor going.
I return the roast into the pot or pressure cooker, cover and cook on high pressure for about 1 hour and 15 minutes until the meat is very tender. After releasing pressure, I move the roast onto a platter, shred it with two forks, and let it rest briefly under foil.
Then I assemble the sandwich: spreading mayonnaise on both sides of the French bread, layering bottom bread with the roast beef and gravy, topping with shredded lettuce, tomato slices, pickles, then closing the sandwich and cutting as desired—similar to how I layer flavors in the Ultimate Crack Burgers recipe for an over-the-top bite.