I always start by measuring out the salt, chili powder, paprika, black pepper, onion powder, garlic powder, and cayenne directly into a small bowl. Using measuring spoons here keeps the ratios consistent, so the rub tastes the same every time I make it. If I'm doubling the batch for a bigger turkey, I just scale every ingredient up proportionally.
Once everything is in the bowl, I grab a whisk or fork and stir until the spices are fully combined with no streaks of color. This step matters more than people think, because clumped spices mean uneven seasoning on the turkey. I usually whisk for about 30 seconds until the blend looks uniform and fragrant.
Here's where it gets fun. This blend works as either a dry rub or a wet rub. If I'm frying the turkey, I keep it dry and skip any oil or butter. If I'm roasting, I turn it into a turkey rub recipe with butter by mixing the spices with softened butter or olive oil first, which helps it cling to the skin.
Before applying anything, I always blot the turkey all over with paper towels. A dry surface means the rub sticks better and the skin crisps up beautifully in the oven or fryer instead of steaming.
I rub the seasoning all over the outside of the turkey, then gently loosen the skin over the breast and work some underneath too that's where the real flavor penetration happens. For extra flavor, I like to season the cavity as well before stuffing or trussing.
Once the turkey is fully coated, it's ready to roast, smoke, fry, or even air fry. This happens to be one of my favorite turkey rub recipes for smoking because the spices form a gorgeous flavorful crust called bark as the smoke works its magic.